Marketing Hacks: How to Sell Custom Software

1. Identify your unique selling proposition and spotlight on it

Start with your USP (unique selling proposition) or UVP (unique value proposition). It highlights your product or service, making it stand out from the rest. It can be your company vision, a particular feature of the app, or an excellent customer experience. When you identify the USP, you can build your marketing strategy around it. 

2. Include a free trial 

Assurance is essential in building customer loyalty, and a free trial can help you get your foot in the door. Once you attract possible clients, offer a free trial to start with and show them that your company or service is authentic. It gives them a chance to test the software and project its value. 

3. Up-sell through a freemium model

Cost is an important factor for any business. Same with your customers, they need to know they are getting their money’s worth every step of the way. Make them feel like you can soften the financial blow of a premium software by using a freemium version—a combination of giving free access to specific features and the option to upgrade to a premium feature of their choice. 

4. Release a Product Demo Video

An explainer video helps clients see the responsiveness of software. It is also a great way to showcase its features and answer your clients’ questions. An important thing to note is the kind of market the software serves. Choose a video style—animation, screencast, motion graphics, or live-action—based on your customer profile.  

5. Connect with your customers 

Understanding your clientele fosters connection. Clients need to connect with your product for you to convince them to buy it, showing them that your software or your company cares about their pain points, and your goal is to focus on their growth. 

6. Collect software development reviews and testimonials

It’s easy to claim that your product offers a solution and that it has value for the money. However, proving it is not always simple, which is where third-party reviews can be helpful. Having legitimate people or companies share their experience of your products and services, specifically how it helps their businesses, creates a strong reputation. Get these reviews from checking in on your clients, reading through blogs, and looking at online forums.

7. Make your contact information available and accessible

This way, you show your client that you are ready to answer their queries. It is a simple step, and it establishes your position as a reliable service provider.

8. Provide 24/7 Support

Providing technical support 24/7 improves trust. You need potential customers to trust you for them to have the confidence to try your custom software. For smaller companies, this service can be outsourced.  

9. Implement Cross-Platform Marketing

Digital services rely on digital platforms for marketing. Custom software can be promoted using various social media channels and online advertising toolkits. A lot of successful companies adapted this strategy to spread the word. It can be a bit costly. But when done right, it will give your business more than what you invested. 

10. Adapt to trends and continually update your marketing strategy

When you sell software, metrics help you measure the effectiveness of your marketing strategy. It enables your business to identify the things you are doing right when it comes to generating sales, and it helps you improve your process if it needs updating. Trends rule the market, and if you are not ready to understand and adapt, you may lose profit.