Laneways Software

Attain Growth through our Dynamic Content Marketing Services

Content marketing is one of the most powerful marketing services in the digital world. It raises awareness for brands while converting prospects into customers.

From increasing consumer engagement to establishing trust and loyalty; we focus on consistency throughout the creation and marketing of your company’s content to maintain a cohesive brand identity.

Our responsibility is to take the stress out of executing your content strategy. We also help you produce purposeful content to engage your audience and ultimately drive traffic to your website.

Boost your Brand with our Services

Blog Post Creation

Without flooding your audience with paid ads, creating blog posts would help to expand your organic search visibility, maximize conversions, and strengthen your brand’s trust.

Writing blog content could take several hours of your worker’s time. However, with our in-house team of professional writers, you get quality content at affordable rates. Our writers are experienced and will create content that figures out your searcher’s intent while utilizing search engines at the same time.

Once we generate your blog topic ideas through research, data analysis, and optimization audits, we will make sure to create every content piece in your brand’s voice. We would also keep your blog contains relevant and regularly updated. By updating it with fresh content that would entertain your audience, it can help boost your business conversions.


Though infographics can make an excellent addition to your content marketing plan, it is not super easy to create. It requires skilled copywriting, editing resources, and significant design expertise. This would smoothly present your message without overwhelming users with tons of reports and jargon.

With swift delivery and lots of experience, our team has an excellent eye for detail and provides thoughtful, innovative solutions to your infographic needs. We know how essential it is to get the right mix of images and text to create an infographic that visualizes your data effectively.

Whatever goals you might have, we can work within your brand guidelines. What’s more, we can introduce new outstanding typography to create effective results that you will be happy with.

Video Production

If you wish to engage, persuade, or inspire your target audience, creating a good picture of your brand can help increase your conversion rate.

We believe content creation is a strong art form, and we are competent enough to create videos that would accomplish the desired brand response.

At Laneways Software & Digital, we produce video solutions such as brand videos, animations, adverts, and a lot more. These video solutions will reinforce your brand’s messaging or showcase your most recent initiative. We can surprise your audience with smooth production tactics. These tactics will help your brand attract the most attention and create a lasting impression.

As part of a valuable digital marketing strategy, our videos can be utilized on various platforms. Platforms such as your website, social media pages, email, and blogs will be used to display your leadership skills, products, or services.

Results you can get from our content marketing

Content Marketing Strategy

Content marketing aims at attracting your target audience and turning them into valuable and long-term customers. However, creating regular high-quality content can be expensive since it requires time and money. Content marketing is an effective way of increasing a business' revenue through various means that lots of individuals might not consider. The more enlightened a customer is, the more confident you can be that they would be interested in buying your services or products. When you create content that genuinely answers people's questions, you can help people make fast and better decisions. With this, they will spread the word without your knowledge and even become your advocates, thereby increasing sales and revenue.

Enhances Brand Awareness & Builds Trust

Individuals tend to be more open-minded to a brand they have researched about compared to the one which they have zero information on. By regularly providing quality content that develops trust with your target audience, it will ensure your brand is always at the tip of their fingers. Content Marketing is the best and the most effective way of building trust and brand awareness to new and existing audiences at an affordable cost. As you keep on creating and sharing quality content with your target audience, it becomes clearer that you are an expert in your niche. When you give out value without being expectant, your audience tends to become more reasonable and it increases the possibility of building their trust.

Leads Generation

Other than PPC, email marketing, search engine optimization, and other digital marketing techniques, content marketing is regarded as the most efficient tool for B2B and B2C marketers who need to generate leads through digital channels. If you want to get value for your money, you should never create content just because everyone is doing it. Your content has to be built on the topics you desire, the goods or services you produce, and your ways of promoting it. Lead generation is great for all businesses since they are dependent on constant traffic to develop their brand and improve sales. By creating content around topics relevant to your products and services and also important to your audience, your business or marketing agency can bring in high-quality and more targeted leads.

How We Do It

Content Marketing Strategy

As one of the premier content marketing agencies in Melbourne, we can provide you with the exact content marketing services you need to be successful. With in-depth expertise across a broad range of capabilities, our experts would feed you and your team with proper insights on creating a repeatable business framework tailored to your goals.

Our content marketing agency provides a multiple and unique skill set that combines creativity and social media expertise. Additionally, we would assist you in developing a good strategy, which will not only help in garnering the right audience but will help you rank better on search engines too.

Recognizing the appropriate keywords and including it into your text is an important strategy. This would make the readability of the content on your site better, and also help in forming your proper content marketing strategy.

Content Optimization

Search engine optimization changes frequently. Optimizing content and other vital elements to ensure your business is highly visible on search engines would enhance your organic traffic, engage potential clients, and improve your online prospects.

With a reliable team, our solutions and content optimization strategies are designed with Google algorithms in mind. This helps your website rank highly, based on specific search queries.

We would also carry-out a complete content audit on your site, searching for new keywords, and deciding what pages can be optimized to improve performance. 

Content Promotion

When it comes to content marketing, 20% effort goes into content creation, while the remaining 80% goes into content promotion.

When you produce great content, it would be of no use unless it is promoted across the appropriate channels, and gets to the right target audience.

At Laneways Software & Digital, we would not only generate content for you, but we will also connect your content with a broad audience through inbound marketing and organic search growth.

Our focused promotion content marketing services ensures the distribution of blogs, videos, infographics, etc., across the right network of search engines and social media platforms.

We further utilize the latest technology and strategy to track your content promotion and stay updated.


How is content marketing done?

Content marketing is done by preparing a relevant and consistent solid content strategy to develop a strong connection with your target audience.

It is an effective marketing technique that uses relevant and valuable content. Contents such as podcasts, e-books, blog posts, videos, infographics, slide-shares, case studies, webinars, and lots more offer suggestions and advice to satisfy the curiosity of individuals.

By creating top-notch and informative content, your audience would be convinced that you possess the essential skills to help them attain their business goals.

Why is content marketing important?

Unlike traditional marketing techniques, one of the most significant benefits of content marketing is that you can directly communicate with your audience. It is essential for building trust and generating leads. However, any marketing content agency that does not understand it would be on the losing end.

In addition to building your business reputation online, proper content marketing technique is great for boosting your website traffic. It will also enhance your performance on search results pages, and allow individuals to share your content with their friends on social media.

How do we offer content marketing services?

Defined by our creativity, we offer content creation, optimization, strategy, and promotion services. Our team would assist in crafting a lasting content strategy that is directed towards helping your company sit at the top, years down the road. We also aim at creating useful and informative content pieces that portray your business as an expert in the field.

If you’re looking for an integrated content marketing agency that drives results within your budget, simply contact us because we are one of the best when it comes to content marketing for agencies.

Using a data-driven approach, we increase brand awareness and drive customers to make conversions. We place your brand as an industry professional and create valuable relationships with your audience.

Whether your business is just starting or it’s been around for decades, our content marketing agency is capable of producing practical and long-lasting outcomes for your business.