Laneways Software

We Grow Your Business Using Ethical White Hat SEO Services

White hat SEO services enhance your brand’s online visibility, authority, and Google traffic. At Laneways Software & Digital we provide search engine optimization solutions like full on-site SEO audit & implementation, Keyword research, keyword mapping, content audit, on-page audit & implementation, and so much more!

The goal is this… 

We’re obsessed with the idea of investing more resources to build assets (your web assets) that we have control over the course of time. This is in the form of data-driven cornerstone or power pages, useful tools, and USP unique to your branding.

In other words: We create modern solutions and measurable results for your company!

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Is SEO still important?


Search engine optimization is one of the reasons why digital marketing has garnered so much success over the years. Every day, billions of queries are being searched on different search engines. One of them is a very powerful channel for increasing targeted traffic which is Google. There are many other search engines present and searchers use them to find information, products, and services. As digital marketing is everywhere, your brand must be out there: reachable and visible.

But it isn’t an overnight success. There’s no red pill or cutting corners if you want a successful SEO campaign.

The good news is that…

SEO services we provide deliver compounding long-term effects on your business. We use the scientific SEO approach, scalable tactics & strategies, and a proven blueprint to bring your brand the traffic conversion it deserves.

Our Scientific Approach to Search Engine Optimization

SEO Audit and Implementation

A successful SEO campaign always starts with a well executed website SEO audit. The audit provides a roadmap for all the technicalities both onsite and off site that are directly or indirectly affecting your overall SEO performance.

What’s more is that the full website SEO audit shall serve as a benchmark for succeeding SEO audits during the course of the campaign. With this you’ll be able assess campaign growth with less hassle.

Brand Reputation Management

It is the process of shaping the way the public views your brand. It's one of the most critical aspects of your marketing strategy since it displays a level of trust. It greatly influences the growth of your business as it will help you stay ahead of your competitors.

Potential customers almost always consider a brand's trustworthiness, quality of products and services, and brand awareness. This is why having a positive brand reputation impacts your company since it increases customer confidence in your brand and leads to a boost in sales.

Content Audit and Amplification

It is the process of analyzing all the content on your website, making sure it is relevant and aligned to your customers' needs as well as the goals of your site. It sees to it that the content is accurate and consistent with what you're trying to uphold.

While content audit helps shape content, it also needs amplification to increase its contents' reach threshold. Your organization's plans and visions would be reached by defining your goals, auditing your content, creating content, promoting, and distributing your content.

White Hat Link Building Practice

White Hat SEO includes search engine optimization methods with positive strategies involving increasing organic traffic. All of these things happen while following the rules set by search engines like Google. With different white hat methods, you will be confident ranking high in search engine results above your competitors.

White hat SEO link building takes longer than using black or gray hat methods. However, white hat is way better for your long term strategy. These techniques take more effort and time but they're worth more for link building strategy in the long run.

EAT & YMYL Optimization

EAT stands for "Expertise, Authoritativeness, Trustworthiness." You need to be an expert in your field to show that you are an authority. With this, you could also prove that you are trustworthy so that users would feel safe when they're visiting your site.

YMYL is the acronym for "Your Money or Your Life." These are the topics that discuss financial advice, medical advice, and legal advice. Anything that would possibly affect customers' health, wealth, and happiness is considered YMYL.

The safer a user feels around your site, the more it will meet the EAT criteria. High-ranking YMYL pages also show a high level of EAT. You must consider EAT in your SEO strategy since search engines, especially Google, value high-quality content.

Content Marketing & Outreach Campaign

It is the process of planning, creating, sharing, and publishing content and for them to reach your target audience. Content marketing helps your business by building relationships between you and your customers, educating prospects about the products/services you offer, connecting with your audience, and creating a sense of community with your brand.

Outreach campaigns exist so that contents that are of value are rightly acknowledged. If you're building awareness of a new campaign, you should think about what's going to make people share and talk about it. Once the quality content is made as well as the purpose and tools to achieve it, finding the right team is one of the most important aspects to think about. Contacting influencers from your target market will also greatly help you promote your brand, products, and services especially with social media marketing.

The Right SEO Solution Within Arms Reach

There are many social media marketers around the globe. But why choose us? It would be best if you let us handle your project for the following reasons:

Local SEO

It is the process of optimizing the website's online presence to draw more business and interaction from local searches that happen on search engines like Google, Yahoo, or Bing. It helps local businesses improve their search engine rankings.

It's about providing the necessary information to a certain search engine and then matching your local business to users who are searching for the products and services you offer at the same time that they are looking for it.

Technical SEO

It is the process of optimizing the infrastructure of your website: crawling and indexing. With Technical SEO, you will be able to help the search engine access, crawl, interpret, and index your website with no issues.

It is called "technical" because it has nothing to do with the actual content of the site or even with its promotion.

SEO Analytics

It is the method wherein it collects its data relevant to having engaged organic traffic (Implementation, measurement definition, and updates). It then helps act on the data to build the growth of the engaged organic traffic (Visualization and reporting, task planning, analysis, and execution).

It would help you understand the behavior of your website's visitors and also gain insight into the performance of your website. With this, you will be able to discover issues in different areas to maximize your conversions.

We've got you covered!

Increasing organic traffic

As the website gains more visibility, there will be more clicks to your website. You will also start to notice an increase in the number of website visitors. People tend to only choose those top-ranked sites on the first page which boosts the possibility of them choosing the website and increase the traffic on the website. Thus, resulting in a better ranking of the website.

Generate high-quality leads and sales

With SEO, the ability to target the audience that is most likely to be interested in the products and services in your niche is present. As a result, you would generate sales for your business and go up the ranks at the same time. This would provide a top spot for your website and keep the website ahead of its possible competitors.

Intensifying brand awareness

SEO boosts your website's visibility on a search engine which would mean that more users would be exposed to your brand's online presence. Most searchers get their information on the first search results page and having a high-ranked website would have a huge advantage on brand awareness. In the long run, your business can become one of the brands your customers and even those who casually browse pages think of.

Building trust and credibility

SEO makes the brand well-recognized by users. When searchers find the website at the top of the results page, they tend to believe that the website is the best result. When you're able to get to the top of the results page, you'll be able to build a reputation for yourself. Users mostly trust those high-ranked sites to give relevant results which builds trust and credibility. Users will also view your brand as industry authority as your business tops the ranks.


What is SEO?

Search Engine Optimization (SEO) is a very important component of digital marketing wherein it helps the websites or web pages boost their search engine rankings with the use of various strategies. It tweaks the different elements of a site to make it more “attractive” to search engines and rank high on the results pages when people use keywords related to the website.

What does SEO stand for?

SEO stands for “Search Engine Optimisation.”

How does SEO work?

Search engine optimization works by using information (relevance of the content on a page, quality of user experience, quality of links pointing to the page) to optimize the sites/pages which would positively influence their rankings. The search engine would match the user’s search query with the highest-ranked and best available page by looking at signals that show the relevance of the page.

What is an SEO agency?

SEO agencies are the ones who help companies increase the amount of website traffic they receive from search engines like Google, Yahoo, or Bing. By utilizing the services of SEO companies to help you, you are ensuring success and growth for your business.

How much does it cost for SEO services?

It depends on SEO companies. There are different prices for various SEO service packages. SEO can prove to be one of the most cost-effective methods of advertising. It may take a while to see tangible results for your business however, the investment you put into SEO will all be worth it once you see the results along the way.

Work with us

Build and grow your business with Laneways Software & Digital: the right SEO services and the right team. Let’s build a strong team-client relationship that would benefit and impact your business in the long run. Our SEO agency will be delighted to work with you and we look forward to providing you services that guarantee results that help boost your marketing sales.

With the age of digital marketing and the peak of social media, you have to set yourself apart from your competitors and be two steps ahead by working with our team for the best user experience.

Your business is our priority. Invest in our services today, and take advantage of the benefits a good SEO campaign can do for your business. You’ll definitely see an increase in your marketing sales. Our years of experience can ensure that.

Teamwork makes the dream work!