Laneways Software

Popular Question: How Does Web Development Help a Business?


Web Development as a Powerful Tool for Business Growth

If you hadn’t noticed we live in a digital world. Web development and the software that goes behind it is, more often than not, vital to ensuring that people find you, trust you, have a great experience dealing with you or buying from you — so that, they’ll come back some more. 

You might think, “I’m a remote business, tourism business somewhere remote, What’s this got to do with me?” Well, it’s how people find you. 

You might think, “Well, we’re a legal business in a big city and we’re surrounded by competitors, How can we stand out? Well, that’s your challenge. That’s your job — is to stand out, not just on the street front with, you know, an impressive shingle, or you know, a great network of clients.

You need to do that in digital. You need to stand out. You need to communicate something unique about you.

If you do that, then your web development and your software and your digital can become an incredibly valuable part of your company. It becomes an asset that drives business, that helps funnel clients to you, that makes it easier for your clients to deal with you.

So, done well, really digital should be making up 25 to 40 – 50 percent of your business value over the long term.

Jerome Rault

Jerome Rault

Cloud-based technology advisor, consultant, and investor. CEO Laneways Software & Digital
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